Vol. I — The Alternative Sports Issue — 2026
The Data Layer for Alt Sports
Official league data, global sportsbook distribution, and a media engine for 29+ alternative sport leagues — from BKFC to Formula Drift to Power Slap.
Solutions
Built for Every Stakeholder
Whether you run a league, produce events, or invest in sports — we have the infrastructure and data you need.
Your League Deserves
Real Data Infrastructure
We partner with alternative sport leagues to build official data feeds, betting market access, and media distribution. From scoring systems to sportsbook integrations — we handle the data layer so you can focus on growing the sport.
- Real-time data ingestion and normalization pipeline
- Market visibility across 50+ global sportsbooks
- Betting odds creation and market-making integration
- Fan engagement analytics and content distribution
Official League Data Partners
We’re building the infrastructure layer that makes alternative sports bettable, watchable, and investable at global scale.
— Joe Dunnigan, Founder & CEO
The Team
Built by People Who Live Alt Sports
Our team combines deep sports knowledge, trading expertise, and world-class engineering to build the data infrastructure for alternative sports.
Joe Dunnigan
Founder & CEO
Leading the vision to build the definitive data infrastructure for alternative sports and emerging betting markets.
Todd Ballard
Co-Founder, President & CGO
Driving growth strategy and global partnerships that connect alt sports leagues to the betting ecosystem.
Michael Jordan
Co-Founder & CPO
Shaping product strategy to deliver real-time sports data ingestion, normalization, and distribution at scale.
Tom Chapman
CFO / COO
Overseeing financial strategy and day-to-day operations to ensure sustainable, scalable growth.
Andy Straight
VP, Partner Marketing
Building relationships with leagues, sportsbooks, and media partners worldwide.
Ant De Rosa
Head of Trading
Leading trading operations and market-making strategy across alternative sports betting markets.
Neale Deeley
Senior Advisor
Providing strategic guidance on sports data, betting infrastructure, and market expansion.
Walker McBride
Strategic Advisor
Advising on business development, partnerships, and go-to-market strategy for emerging sports verticals.
NXT Bets
The Alt Sports Betting Blog
Deep dives, league profiles, market analysis, and the latest from the world of alternative sports betting.
Read the Blog